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Cookie3

Attribution and user analytics for web3 marketers​

Cookie3 is like Google Analytics, but for Web3. It allows you to analyze every visitor and wallet on your website, including campaign full customer journey exploration features.

Benefits of using Cookie3​

Understand Web3 user attribution​

  • Gain comprehensive insights into the complete Web3 user journey, from their initial interaction to their transactions in your dapp.
  • Understand on-chain activities, including preferred dapps or NFT collections, portfolio value or favorite wallet.
  • Leverage user segmentation for highly targeted engagement and personalized experiences.

Boost Web3 marketing KPIs​

  • Streamline your marketing KPIs by leveraging a blend of off-chain and on-chain data. Gain insights into metrics like Cost per NFT mint, token sales, website visits, and more.
  • Monitor your KPIs over time to see when you make progress.
  • Sort UTM links tailored for each marketing campaign to assess their effectiveness. Utilize these insights to strategically allocate your budget across the most impactful marketing channels.

Grow your user base​

  • Enhance your understanding of user preferences and interests by intersecting on-chain data with website traffic and demographics.
  • Identify and engage with specific user segments by understanding their interactions with dapps, tokens, and NFTs.
  • Gain valuable insights into user behavior within your Discord community, enabling tailored live events, product launches, and giveaways.

Additional resources:​

  1. 1 minute YouTube explainer
  2. Case study
  3. Documentation